Norton Motorcycles Moves Towards Electric: 30-Month Project for New Model Development
Norton has unveiled new plans for designing and manufacturing electric motorcycles with government support in the UK. The company, owned by TVS, states that they always look forward, focusing intently on creating electric motorcycles with Norton's design philosophy that offer racing performance, touring capability, and easy control.
Although the task appears monumental, Norton will not undertake it alone. Delta Cosworth, a renowned engine manufacturer in the electric powertrain division, will develop its starter and battery panels. The most crucial aspect of an electric bike is its power source, which accounts for most of its mass.
WMG, University of Warwick, will also collaborate with Norton. Their focus will primarily be on battery technology, modeling, and tool chain development.
Dr. Robert Hentschel, CEO of Norton, stated, "This groundbreaking funding investment is a milestone for our brand, initiating our journey towards electrification and simultaneously realizing our ten-year product plan."
He added, "Norton, a pioneer of modern luxury, never shies away from challenges. Norton is always committed to building vehicles for the future while upholding British heritage. We also express solidarity with the UK government's mission for net-zero emission automotive figures."
"Alongside our world-renowned collaborators, we are confident that our Project Zero Emission will create EV products keeping customer demands in mind, simultaneously resolving the ongoing debate between conventional and electric motorcycles."
This 30-month project will create employment opportunities in R&D and manufacturing in the Midlands. This is undoubtedly great news. But Norton also states that they aim to enrich the UK's name by becoming a global technology leader in motorcycle manufacturing.
They are developing batteries, motors, chassis, cooling oil, and home charging systems, all with the goal of establishing the UK's unique position in the global production of EV components.
Ian Constance, Chief Executive of APC, added that today's investment in this project will accelerate technological advancement towards the UK's net-zero emission target. The UK has considered this not just for motor vehicles but for the entire transportation system.
Norton is an iconic British brand with a proud history. From motorcycle manufacturing to supporting World War II and even producing the world's first superbike, Norton has been there. Now, they will also produce electric bikes for the future that offer both performance and range. Production will begin in the UK, ensuring highly skilled employment and a green revolution.
This project team includes six partner companies that will design various parts. Delta Cosworth and WMG will jointly work on how to ensure high speeds by transferring power from the battery to the rear wheel.
Portsmouth-based composite and carbon fiber manufacturing firm Formaplex Technologies will handle the body materials, while M & I Material will oversee the dielectric cooling system, which rapidly cools electric components.
Indra Renewable Technologies, highly skilled in developing home charging technology, will work on enhancing the home-to-EV technology for these motorcycles.
Dr. Robert Hentschel, CEO of Norton, has not yet disclosed what the bikes will look like or their price. We will endeavor to inform you as soon as new updates on this matter become available.
